Canon: The Lab - Decoy

A photograph is shaped more by the person behind the camera than by what's in front of it. To prove this we invited six photographers to a portrait session with a twist. ‘Decoy’ is one of six experiments from The Lab, designed to shift creative thinking behind the lens. ROLE Editor CREDITS Photographers: Chris Meredith, Jin Lim, Lyndal Irons, Kate Disher-Quill, Franky Tsang & Tristan Stefan Edouard Client - Canon Director - Chris Ireland (The Pool Collective) Copywriter - Björn Ingenleuf (Leo Burnett Sydney) Art Director - Stuart Tobin (Leo Burnett Sydney) Producer - Adrian Jung Post Producer - Ali Kennedy (Heckler) Producer - Melissa Scurry (The Pool Collective)