A photograph is shaped more by the person behind the camera than by what's in front of it.
To prove this we invited six photographers to a portrait session with a twist. ‘Decoy’ is one of six experiments from The Lab, designed to shift creative thinking behind the lens.
Photographers: Chris Meredith, Jin Lim, Lyndal Irons, Kate Disher-Quill, Franky Tsang & Tristan Stefan Edouard
Client - Canon
Director - Chris Ireland (The Pool Collective)
Copywriter - Björn Ingenleuf (Leo Burnett Sydney)
Art Director - Stuart Tobin (Leo Burnett Sydney)
Producer - Adrian Jung
Post Producer - Ali Kennedy (Heckler)
Producer - Melissa Scurry (The Pool Collective)