30s TVC
Extended version
Commercial campaign for Cathay Pacific via McCann, translating Hong Kong’s identity into scent. Scent of a City transformed travel data into personalised fragrances, capturing individual journeys through the city.
Directed and produced for McCann, the film was shot across Hong Kong and Australia, translating a complex, data-driven concept into a cinematic, human story.
CREDITS
MCCANN
Copywriter - Jonathon Shannon
Art Director - Long Truong
Agency Producer - Colin Tuoy
Account Manager - Leah Elder
CREDITS
MCCANN
Copywriter - Jonathon Shannon
Art Director - Long Truong
Agency Producer - Colin Tuoy
Account Manager - Leah Elder
Director, Producer + Editor - Edward Copestick
Cinematography - Boris Vymenets
Producer (Hong Kong) - Pak Yu Mung
Colourist - Yanni Kronenberg
Cinematography - Boris Vymenets
Producer (Hong Kong) - Pak Yu Mung
Colourist - Yanni Kronenberg
CREW (SYDNEY)
1st AC - Matt Floyd
Gaffer - Michael Adcock
Best Boy - Simon Allan
Grip Assist - Ryan Thompson
Hair & Make-up - Tia Penney
Runner - Lee Murfitt
Art Department - Tia Penney
Sound Recordist - Martin Cox
1st AC - Matt Floyd
Gaffer - Michael Adcock
Best Boy - Simon Allan
Grip Assist - Ryan Thompson
Hair & Make-up - Tia Penney
Runner - Lee Murfitt
Art Department - Tia Penney
Sound Recordist - Martin Cox
CAST
Mum - Cathy He
Daughter - Amy Liu
Mum - Cathy He
Daughter - Amy Liu
Music - Shawn Williams